![]() ![]() Now that’s the information you don’t want to overlook in your quest to rank on featured snippets. It’s no rocket science that featured snippets are awarded to URLs that already rank on the first page of Google. Looking to boost your Featured Snippet Optimization with some cool hacks?īelow are 8 sure-fire hacks you can implement to rank on featured snippets. Now that you know what Google featured snippets are, the importance and types, the next thing is to know how to rank for these featured snippets. The best way to understand something as technical as soldering is through a video that best explains in comparison to a blog post. These are videos from YouTube, Google provides video snippets if the search query needs a more illustrative answer. This gives answers in a table form, like data, chart, prices, rates, analysis, etc. This result gives answers in a list form, it can be numbered if it is in a particular order, for example, if the search query involves “how” or steps or bulleted if it is in no particular order, like types, top, and best of the search query. It typically involves queries with “what” “when” and “why”. It usually features an image, not necessarily from the site though. This usually involves providing a definition to a certain term, or a brief explanation for a search query. Let’s learn about each one of them in detail: 1- Paragraph Snippets There are mainly four types of featured snippets: Because according to Getstat, 70% of snippets come from sites that aren’t in the top-ranking organic position. ![]() Note: Although most posts that get to position zero are already ranking on the first page, you still get a shot even if you don’t rank high. ![]() So, you don’t need higher google rankings to grab attention. This is very valuable if your ranking is low, as you get to steal potential traffic from #1 organic result. ![]() Therefore, ranking on featured snippets boosts traffic to your website. When you make a google search, the featured snippets dominate the first part of SERPs which forces your attention on the link the snippets were pulled from. Therefore, they can keep going back to your blog whenever they need related information. Which is a pretty cool recommendation that gives your brand image a boost.īecause this sets you above the pack, and imprints the impression in the mind of your site visitors that your brand is highly resourceful. When your content ranks on featured snippets, it establishes your niche authority and boosts the credibility of your brand.įeatured snippet optimization also helps to boost the overall SEO of your site.įeatured snippets insinuate “Google thinks I am the best out of the gazillion content out there”. With more than 85% of Paragraph snippets result in voice answers, it’s obvious that voice searches mostly and often refer to featured snippets. Since answers given to these queries are featured snippets, ranking for it will be a major win. Therefore you will want your content to be relevant and optimized for those queries. Statistics show that 41% of adults use voice search at least once per day. Voice search queries are rising in popularity. Since the first result a searcher will come across is the featured snippets, they are more likely to click on the link attached to it for more information. So, when your content appears as a featured snippet, it boosts its level of Click through rates opportunity.Īnother study of 2 million featured snippets done by Ahrefs revealed that 8.6% of all clicks go to the featured snippet on SERPs. Hub spot in-depth research revealed that their content got an average increase in CTR of over 114% when they started ranking on Google featured snippets. Here are the reasons why ranking on featured snippets is important: Reason#1: Higher Click Rates Why is Ranking on Google Featured Snippets Important?įeatured snippet optimization is absolutely necessary for your business because voice search is growing and longer conversational keywords often return a featured snippet. These answers are considered the property of the public domain and therefore don’t require accreditation to the site. Rich answers: These are answers provided by Google anonymously, they are usually definitions of general terms, facts, stats, etc for example. The featured snippet is the first organic result that you come across on the SERPs, which automatically grabs the reader’s attention. The idea behind it is that Google carefully curates a selection of text from a blog post that specifically answers a search query, crediting the site the snippet was pulled from. The box that you see containing a list of items is a featured snippet. So, let’s make a Google search with the query “how to start a business” Hack#8: Employ the Use of Words That Generate Featured Snippets.Why is Ranking on Google Featured Snippets Important?. ![]()
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